Based on years of observation and personal experience, I’ve realized that even the most motivated and well-intentioned people who start recreational lifestyle blogs about really anything (i.e. music, travel, home decor, marathon training, gluten free recipes) – they almost certainly end up de-prioritizing and neglecting their respective sites. Fresh ideas, dreams of grandeur and hopes of one day becoming America’s Next Top Influencer can be quickly squashed by the mere fact that blogging takes a long time and entails a lot of work.
I am the first to mock full-time bloggers – especially the Fashionistas and the Mommys – the ones who house online banner ads and receive random, but awesome endorsements from Estee Lauder or Dole Bananas – Why do they get all-expense paid trips to Manhattan to try on the latest pair of New Balances or get to give away gift cards good for 250 letterpress wedding invitations? Psh, I could do that.
Well, turns out I can’t. Technically, I could. But I don’t, so I can’t really judge. It takes me a long time to write posts, edit them, re-read and sometimes, re-write them. On top of that, uploading, organizing, captioning and embedding photos and multimedia is a time suck too. Deep down in the recesses of my subconscious I know that I will never meet my modest internal goal of posting once a week as I already struggle to find time to call my family or run errands with my full-time job. And when I do have free time to spare to enjoy a concert, finish a book or travel to a far-off land – the last thing I want to do is open my uncomfortably warm laptop and attempt to write something clever or coherent about said experience.
But I just concluded 10 whirlwind days of SXSW, and anyone vaguely connected to me would know that South By is my favorite week of the year. Every free, waking moment that I’m not earning a living is spent actively exploring my beloved city; watching my favorite artists; discovering new ones while shamelessly eating free tacos, drinking free Budweisers and unwisely collecting free tshirts that I have to carry around for the rest of the day. Though a true blogger with a press credential would probably be updating their sites on a daily basis; Tweeting
in real time; and providing intelligent analysis about whatever shows they got to see – I’m secretly glad that I could just blissfully live in the moment without any obligation or responsibility to report. However, since it was such a fun, jam-packed week – I did want to write a follow-up post detailing my most notable adventures and share some photos I captured with my new iPhone 5s. Teehee
Most Energy: TIE between Travi$ Scott and Sleigh Bells
Travi$ Scott fucking killed it. In the span of 30 minutes, Travi$ Scott stripped off his shirt, crowd surfed and sprayed liters of water (dare I say, 100 bottles
?) all over an amped up, over-excitable crowd at Fader Fort. One of the wildest shows I’ve ever witnessed – I anticipate a big future for this dude. You can watch a vid of him performing “Upper Echelon” here
on the Fader site.
Travi$ Scott at Fader Fort
Travi$ Scott at Fader Fort
I’ve seen Sleigh Bells several times; and I’ve always known they were heavy on the distortion, loud on the volume and epileptic with their lights, and though they’re not necessarily new or undiscovered, I couldn’t not include them on this list. Sleigh Bells always delivers a loud, rambunctious rock and roll show. Their double-bassing drummer is immaculate; Alexis Krauss’ stage presence is undeniable; her sex appeal is unquestionable and in the tiny confines of the Red Bull Sound Select 4 Days in Austin SXSW series – headbanging ensued.
Sleigh Bells at Red Bull Sound Select
Alexis Krauss of Sleigh Bells
Best New Discovery: Strange Talk
So I got to see these Australian fellows twice throughout the week in two uncrowded intimate settings and thoroughly enjoyed what I heard – I’d recommend them to anyone who likes Friendly Fires or The Rapture. Will definitely check out their new album when it releases at the end of the month.
Best Multi-tasker: Robert DeLong
So this kid isn’t necessarily a new discovery either; in fact, he was all over SXSW last year, but I will forever be impressed with the mere process of how he creates and performs music. One guy mastering like.. 27 technologies including a Wii, XBOX controller and an Atari – it’s just fun to watch.
Best Production: Chromeo
That leg keyboard gets me every time. First time I saw them, and definitely not the last.
Chromeo at the Fader Fort
Best Celebrity Sighting: Chromeo’s brother
I’ve had a stupid fan girl crush on A-Trak for as long as I can remember. He was just chillin’ and watching the Chromeo set at a Dell-sponsored event riddled with middle-aged Dell employees and business school grads. Given his approachability and cool demeanor, you’d never guess that he’s quite possibly the most famous DJ and producer in the world. I bet those Dell bros had no idea the “Barbra Streisand
” guy was calmly standing right next to them.
Me and Trizzy
“Hey is that the Barbra Streisand guy?”
Best Event Lineup: SPIN at Stubb’s
Disclaimer: This list was only based on the events that I attended. I did not have an official SXSW wristband or a Music badge. If I had greater access to more exclusive events, I’d guarantee that I’d have a very different answer.
This was my first time attending the SPIN SXSW
party, and it might be a contender for my favorite event of the week based on an informal cost benefit analysis. Short line with non-existent wait time, uncrowded venue with two stages featuring a well-curated lineup of some really talented and diverse artists – none of whom I’ve ever seen before, but have always liked and respected. Temples, Warpaint, ScHoolboy Q, Cloud Nothings, Future – all of them were great – Q being my favorite of the bunch. Only downside was that free Tito’s wasn’t available until 3 pm, meaning I had to sip on free Crispin cider tallboys for a few hours. Felt like drinking a gallon of overly sweet and carbonated Mott’s apple juice.
Best Kept Secret: The COMPLEX
is one of my favorite magazines – providing quality entertainment coverage about everything from technology to sneakers, not to mention hip hop. This showcase was small, obscure and surprisingly under-attended the two times I stopped by. The COMPLEX touted free drinks and good rap and DJ sets curated by good blogs like Green Label
and Pigeons and Planes
– it just had a chill vibe populated by lots of trendy people wearing camouflage print, fitted hats and some really fucking dope sneakers. I didn’t get to see any of these guys, but Childish Gambino, Pusha T and even Skrillex graced The COMPLEX stage. Definitely making a point to come back next year. Mental note: need to cop a pair of Nike Rosche Runs
THE SNDCLSH – DJ Lupe Fiasco and DJ Sky Gellatly spinning at The Complex at SXSW
FOMO Award: Watch the Throne
Most Disappointing: Julian Casablancas and The Voidz
Stereogum put it best in their headline “Watch Julian Casablancas’ Unfortunate Show at SXSW Fader Fort.
” After the aforementioned riot that Travi$ Scott incited on the final day of Fader Fort that eager fans literally waited 3+ hours in line for, this personal hero of mine was a total let down. I’ve seen him perform with The Strokes twice and the stage presence, showmanship and volume I so badly wanted to experience again simply wasn’t there. The lights were turned low, he was hunched into as awkward a fetal position that someone of his height can muster and he muttered his way through songs no one was familiar with save his Daft Punk collaboration “Instant Crush.” I’m assuming he was hungover. As usual.
Meh, you win some you lose some.
Best of the Week: Jimmy Kimmel
This could technically contend for Most Disappointing since this was the one and only SXSW experience I badly wanted to attend, but did not get to. However, I knew my odds of receiving access to one of Kimmel’s five coveted Austin tapings was slim to none – so no tears were shed. Fortunately, all of the content still lives on his Youtube channel and as you can see from this video – he totally embraced his time here and I hope he returns in 2015.
Worst of the Week: Car Accident on Red River
The tragic events on Wednesday night shocked and saddened every single person in this city. I read that in the 28 years of SXSW, the accident on Red River was the first ever fatality. With events of this size and thousands of people milling around, accidents are bound to happen. However, in this particular instance I firmly believe that the culprit is the single person responsible for this horrific event. Not only does my heart go out to the victims and their families (and in case you haven’t heard the third victim passed away in the hospital this morning), but that beloved part of town will always be tainted with sadness and bitter memories. The Mohawk is my favorite music venue in Austin and I’ve had countless euphoric musical experiences there. I hope everyone remembers to be safe, careful and responsible and to remember how lucky we are.
If you have anything to spare, please consider donating to the SXSW Cares Fund
where all proceeds will go toward a community-based recovery fund for the victims. I will say the light at the end of the tunnel is how evil acts such as this never triumph over good. The entire Austin community has united to donate blood and financial aid for the victims. In mere days, Vans raised
over $20,000 in proceeds toward the cause. A sweet 18-year-old girl who plans to attend UT this fall was serenaded
by her favorite band in the hospital. These acts of kindness remind me that the world isn’t always the evil place we make it out to be. And I wanted to give a sincere thank you to all of the friends and family members who called, emailed or texted me at godawful hours of the night to check on my safety. I love you all and I am so thankful you’re in my life.
SXSW memorial on Red River